so, appliance manufacturers are introducing new finishes as an alternative to stainless steel.
could this be an attempt to increase sales, which have declined along with the housing market? or, to increase profits by offsetting manufacturer discounts?
stainless steel, considered the premium kitchen appliance finish for 25 years, generates 35% of all appliance sales.
usually, consumers only purchase new kitchen appliances when they are building a house, remodeling their kitchen, or replacing a broken appliance. since they don't purchase new appliances very often, consumers often mix and match appliance brands.
if you were purchasing new kitchen appliances, which finish would you choose?
photo credits whirlpool and whirlpool
high gloss white, high gloss black, slate gray? or, stainless steel?
new | 2012
ge | profile collection | slate gray
photo credits ge appliances and general electric
floating glass white, floating glass black, oiled bronze? or, stainless steel?
new | 2007
jenn air | oiled bronze
photo credits jenn air and kitchenandresidentialdesign.com
viking range offers stainless steel plus 23 other finishes.
'i'd say 80% of our sales are still stainless steel.'
brent bailey, design director, viking range corporation
kitchen | sleepy hollow, VA | interior design by doug deluca
photo credit viking range
viking range | color finishes
photo credit viking range
'i could add another 100 colors and the percentage wouldn't change much.'
brent bailey, design director, viking range corporation
do you think that stainless steel kitchen appliances are a cliche? or, a classic?
Wow! This looks great. Stainless steel is actually convenient and easy to clean. Keep posting
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I absolutely hate stainless. I'm so grateful to see some great alternatives to it now that I'm doing my kitchen update. I'm going with black glass. Love it!
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