new wave: new design ideas
michael wollaeger, the editorial director of one of my favorite shelter publications, interiors magazine, moderated a panel discussion co-hosted by the de sousa hughes showroom during design san francisco at the san francisco design center (sfdc) from february 4-6, 2015.
interiors magazine | february/march 2015
photo credits facebook | michael wollaeger and interiors magazine
the panelists, all contemporary furnishings designers, included:
ted boerner | ted boerner, inc. | san francisco, CA
photo credit sellinginteriordesign.com
deirdre jordan | troscan design + furnishings | chicago, IL
photo credit chicagobusiness.com
mark albrecht | mark albrecht studio | new york, NY
photo credit michael appleton | new york times
james magni | magni home collection | los angeles, CA
photo credit (c) james magni | amazon.com
photo credit sellinginteriordesign.com
deirdre jordan | troscan design + furnishings | chicago, IL
photo credit chicagobusiness.com
mark albrecht | mark albrecht studio | new york, NY
photo credit michael appleton | new york times
james magni | magni home collection | los angeles, CA
photo credit (c) james magni | amazon.com
here's the gist of the conversation...
michael wollaeger:
Q: how are you influenced by design trends?
A: not at all!
my furniture designs reflect:
ted boerner: my [creative] voice
deirdre jordan: authenticity
mark albrecht: circumstance and context
james magni: my design philosophy
it's about:
james magni: hand craftsmanship and quality
deirdre jordan: 'the story'
clients want to 'meet the maker'
clients want to 'meet the maker'
it's like 'farm to table' furniture
mark albrecht: 'handmade' is both branding and marketing
ted boerner | thicket oval coffee table
photo credit de sousa hughes
magni home collection | colette table
photo credit magni home collection michael wollaeger:
Q: is design international?
A: yes, and no.
deirdre jordan: design is about the material, the process, and the craft
like in japan or the nordic countries
mark albrecht: design is about scale
in paris, i feel like a spot...
in new york, i feel like a speck!
ted boerner: excitement for design is international
like at the salone internazionale del mobile, [the annual furniture fair] in milan, italy
james magni: i think that design is regional
troscan | tara coffee table
photo credit troscan design + furnishings
troscan | tara coffee table
photo credit troscan design + furnishings
Q: is customization important?
A: very important!
deirdre jordan: custom furnishings are design problems to solve
mark albrecht: custom furnishings combine challenge, context, and editing
i'm okay leaving my comfort zone
but sometimes, a client's requests are not a good fit [for my design studio]
james magni: we design interiors, and our product line, plus custom furnishings
ted boerner: sometimes, custom furnishings become line extensions
troscan | edmund credenza
photo credit troscan design + furnishings
mark albrecht studio | hardwood credenza
photo credit mark albrecht studio
troscan | edmund credenza
photo credit troscan design + furnishings
mark albrecht studio | hardwood credenza
photo credit mark albrecht studio
michael wollaeger:
Q: how does culture inform design?
A: it does, and it doesn't.
james magni: art influences design
first, art influences architecture
then, fashion
and finally, design
ted boerner: i look at how people engage with each other
and, how i can enhance their interaction
mark albrecht: i look at everything!
deirdre jordan: design is about solving problems
i look at materials and processes [instead of culture]
what a material might or can do
how to bring out the best qualities of a material
mark albrecht studio | lounge chair
photo credit mark albrecht studio
ted boerner | lex club chair
michael wollaeger:
Q: how does the internet, digital media, and social media influence your designs?
A: not very much.
mark albrecht: it's overwelming!
but, i email cellphone photos
deirdre jordan: there's too much information
but, i have a [private] pinterest board
james magni: i'm not very involved
but, my team is involved
ted boerner: i create my own screens
mark albrecht studio | wood dining table
photo credit mark albrecht studio
troscan | helene dining table
photo credit troscan design + furnishings
photo credit mark albrecht studio
michael wollaeger:
Q: who or what in the design world do you like or dislike?
A: we like innovators.
ted boerner: i like [spanish artist-designer] jaime hayon
deirdre jordan: i like [lighting designer] jonathan browning
mark albrecht: i like electric cars
james magni: i like designers vs. retailers
magni home collection | jewel II dining table
photo credit magni home collection
mark albrecht studio | eclipse light | steel dining table | side chairs
photo credit mark albrecht studio
are you an innovator?
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